Counterfeit by MANAI, founded by Smruthi Manai and Ritika Jathar, was born from a creative collaboration in Goa and is now based in Bombay. Conceived as a response to the absence of indian textile evolution for mundane day to day, each garment uses indian craft without defaulting to traditional tailoring. Designed for creative life in India today, the brand belongs to the free-spirited—of all genders.

The debut collection, Incase They Show Up, explores aspirational identities through nine versatile silhouettes. Bandhani and kantha appears in sculpted jackets with restrained motifs. Breathable handloom pieces take cues from our travels in Goa’s heat, together, the collection reflects a wardrobe in progress.

Counterfeit is a natural extension of MANAI—an upcycling research brand known for crafting singular pieces from discarded Indian textiles.MANAI honours rarity, Counterfeit works in repetition.